If you haven’t heard of Stantt, you’re not alone. In fact, based on the number of people who have pledged to their Kickstarter campaign, it would appear that a surprisingly small number of people have heard of them. Despite only 365 people making pledges, Stantt is just a little over $15000 away from making their goal of $60000 (as of 9/10/13). It appears that those who know about this upstart have so far been willing to kick in quite a bit of money to get Stantt off the ground.
Stantt makes clothes. Why should you care? Though Stantt is not the first company to use body scanning technology to help tailor the fit of the clothes they make, they have been working with industry and university experts for the past 14 months to come up with an innovative new approach to sizing that could make Small, Medium, Large, and Extra-Large a thing of the past.
By utilizing millions of data points from male body scans, Stantt, through the use of a proprietary algorithm and patent-pending sizing system, has developed a range of 50 sizes to more closely accommodate the subtle nuances of the male form. By inputting three common measurements (chest, waist & arm length), the Stantt algorithm matches the consumer’s information to one of 50 sizes then ships the ordered item within days. Theoretically, this should take much of the guesswork out getting the right fit. If the initial run of button down and polo shirts goes as planned, Stantt plans to expand into other apparel categories.