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Stanford Cheerleaders test the latest CrowdOptic technology

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Give one of the best cheerleading squads in the country Google Glass and you are going to see a perspective many people have never seen when it comes to watching a major college football game.

That is what happened when CrowdOptic, the San Francisco-based crowd-powered mobile technology company founded by Bay Area entrepreneur Jon B. Fisher partnered with Stanford University to see how Google Glass could integrate with a large video board and a stadium filled with football fans this fall.

Field Team members Ophny Escalante, Mari Inouye, Josh Eisenmann, Troy Brown and Khari Jones donned Google Glass and their perspective and results were broadcast on the Stanford video screen for all to see.

This Google Glass integration was tested at a Stanford exhibition men's basketball game at the Maples Pavilion on Oct. 24 and at the Stanford vs. Notre Dame football game at Stanford Stadium on Nov. 30.

The technology also was tested on the campus of Stanford University at the 2011 Bank of West Classic, a professional women's tennis tournament on the WTA Tour.

CrowdOptic technology comes into play when users "aim their phone (tablet or now Google Glass)" to act or connect. This could mean using email, an app, or social media to discuss, report, share and see what interests other people based on their shared focus. There are backend uses as well when it comes to real-time news gathering and reporting, emergency responders, traffic updates, and even security.

The possibilities for CrowdOptic in the world of sports is endless. I've been saying this for over two years now.

But kudos to Fisher for not stopping with thinking about how CrowdOptic can improve the everyday life of citizens all over the world and to keep marketers and ad execs on their toes- as this is the future of studying human behavior and trends.

The secret is out. Sports have long been the testing and proving grounds for new technology and advancements. Fisher and his team know that; and they are ahead of the curve when it comes to how real-time info can be used in real-time- not just stored for future use.

Google Glass opens up a whole new frontier. Say what you want to about Google Glass, but it's here and it's not going anywhere. Either is CrowdOptic technology.


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