The popular Stand Up To Cancer event back this year with movie star Gwyneth Paltrow signing on as co-producer for the second time. The actress will be joining legendary producer Joel Gallen to help put the show together.This year will mark the fourth telecast event for the foundation.
The event first kicked off in 2008 and was co-produced by the late Laura Ziskin who tragically lost her battle to breast cancer in 2011. Her incredible efforts have helped the organization and telecast grow enormously with help from the involvements of many public figures. Past celebrity involvements have included Justin Timberlake, Beyonce, Rihanna, Fergie, Katie Couric, Sherry Lansing, Matt Damon, Miley Cyrus, Jennifer Aniston and numerous other stars.
This year marks Paltrow's second year as co-chairing the event and she wanted to come back for a very special reason. In a statement released via the Entertainment Industry Foundation the starlet explained, "Cancer profoundly touched my life when I lost my father to the disease twelve years ago, and Stand Up To Cancer gives me a powerful platform to to fight for a cause that I'm passionate about."
Viewers can look forward to this one-hour telecast when it airs on September 5th at 8 pm on numerous networks including ABC, NBC, E! and HBO. Those interested in participating in some way should know that one hundred percent of the donations and money earned during the event will go straight to the SU2C foundation.
For more information about the event and foundation and how to donate go to standup2cancer.org.