America's third largest wireless provider is looking to make some big changes next year, according to a report out today from TechCrunch. Sprint is "marching on in consolidation mode" as it continues to digest recent acquisitions and prepares to make a bid to purchase rival T-Mobile.
If the reports are accurate, Sprint will resurrect the Nextel brand in 2014 with a focus on marketing to the business class -- specifically small to medium-sized firms. The move draws on the Nextel name's long-standing history of servicing those types of clients.
The plan also calls for the merger of Boost Mobile and Virgin Mobile into a new pre-paid entity, which may be called Sprint Freedom. That service would target the lower end of the market's spectrum, where customers are generally using less advanced smartphones and consuming less data and bandwidth.
The moves make sense as Sprint seeks to streamline and condense their offerings.
Earlier this year the company won a bidding war against Dish to acquire wireless broadband provider Clearwire. That brand was quickly eliminated as the Clearwire network merged into Sprint's existing broadband services.
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