Let’s be honest. All the major carriers are dashing to be the best. Sprint has now beaten out everyone else in recycling cell phones. Sprint (NYSE: S) has long been an industry leader in cell phone recycling. Now the wireless carrier has a Guinness World Record achievement to prove it.
This week Guinness World Records recognized Sprint for shattering the record for the number of cellular phones recycled in one week – 103,582 cellular phones – more than double the previous record.
Through its standard phone take back programs including Sprint Buyback and other device-collection initiatives, Sprint continues to highlight the importance of phone recycling and reuse with its customers. Junk drawers filled with old phones that eventually find their way to landfills contribute to electronic waste, or e-waste, which continues to be the fastest growing waste stream in the United States. (That means we need to set new recycling records, guys).
Sprint was the first wireless carrier in the United States to initiate a customer buyback program granting instant credit for eligible devices from any carrier in Sprint retail stores. Today, more than four out of every 10 customers in Sprint retail stores participate in the buyback program. These recycling programs have helped create more than $1 billion in cost avoidance for the company, putting more than $100 million back in customers’ pockets in 2012 alone.
Since 2001, Sprint reclaimed enough mobile devices to divert 12.5 million pounds of e-waste from landfills. As part of a network-wide updating and decommissioning project, Sprint projects to re-use and recycle an additional 100 million pounds of e-waste in 2013 and 2014 – part of an effort that should improve service for customers and significantly reduce Sprint’s electricity consumption and carbon footprint.
As part of its industry-leading Electronics Stewardship Policy which highlights Sprint’s efforts to work with only certified recyclers to achieve their aggressive recycling goals, Sprint aims to collect an average of nine devices for every 10 devices sold by 2017.
The company has also taken industry-leading steps to promote environmental sustainability in production of new devices and packaging.
Sprint is the only carrier to partner with the U.S. EPA, as part of the agency’s Sustainable Materials Management Program, and has been ranked No. 3 on Newsweek’s Green Rankings for two years in a row – the only wireless carrier to crack the list’s top 25.
I for one am enjoying this battle for being the best in recycling. Keep it up guys and gals.