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Spring is the perfect season to clean up your brand

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Your brand determines your clientele and drives revenue. It is the life line of your business. Maintaining a favorable brand can be challenging, when added to the responsibilities of running a business from home. Your brand could start to get a little ragedy. Spring signals the start of the second quarter. Business owners start to make assessments and adjust goals. This is a good time to clean up your brand.

A strong online presence is essential for a home-based business. Start with your company website. Make sure that all contact information is current and that there are no broken links. Next, Google your company name. Examine any information about your company for accuracy. In most cases, your social media profiles will attract the most traffic. Make sure that you maintain a professional image, even on personal pages. This is not limited to your posts. As a business owner, you cannot afford to be linked to or tagged anything that does not meet your professional standard.

In addition to your online presence, you represent your brand everywhere you go. You should always be neat and groomed. Make sure that business cards, fliers and other collateral materials are up to date and professionally designed. Most importantly, solidify business relationships. Your business is nothing without a quality network.

Spring is a good time to refresh your business practices in order to boost your brand.

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