Last week, ideeli hosted a Spring fashion preview for editors and bloggers at their office in Midtown Manhattan. It’s an exciting time for ideeli as the company has just joined the Groupon family, and has a newly designed website to celebrate this new venture. This online fashion destination features daily sales on renowned fashion brands, allowing consumers to get a great look at an incredible value. Exciting fashion trends were showcased at the preview including bright colors, sexy styles, floral tropical prints, Safari styles, Americana looks, and global prints. Guests at the event also enjoyed small bites and cocktails and were also able to get manicures, hair styling, and makeup done.
The event did a great job of showcasing key trends for the Spring such as a beige/floral applique top paired with a floral metallic skirt and floral heels, a bright yellow green dress paired with purple heels, and a sexy black top paired with a black skirt, both showcasing cutouts. Such a great mix of styles!