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Spotify artists to benefit from spoken word audio platform Audioboo

Artist Imogen Heap at a concert in Australia. Imogen Heap is an active Audioboo user
Artist Imogen Heap at a concert in Australia. Imogen Heap is an active Audioboo user
Photo by Mark Metcalfe/Getty Images

“So what could Audioboo bring to Spotify?” asks Audioboom Group PLC (BOOM.L), a London-based company, in its June presentation about its software-as-a-service (Saas) product Audioboo. The answer involves a vast array of features, including a fully featured audio platform, Facebook and Twitter integration, and strong growth opportunities, the presentation revealed.

According to Audioboom, Audioboo is a perfect accompaniment to Spotify’s music streaming platform as it allows artists to record, edit, and share spoken word audio containing their messages to fans, stories behind their new track or album, or just about anything under the sun that could drive fan engagement and elicit positive feedback.

Audioboom also stated that Audioboo is a beneficial business-to-business (B2B) or business-to-consumer (B2C) marketing tool for Spotify users. According to the presentation, spoken word audio content uploaded on the site can be “syndicated socially” through social media sites such as Twitter, Facebook, Google Plus, and Tumblr for PR and marketing purposes. The same is true for its embeddable and customizable players.

Moreover, Audioboo has an extensive listing of tier 1 media content partners focused on creating “unique and exclusive spoken word content wrapped around music and other content genres” which add value to Spotify users’ experience.

Audioboom also sees the platform as a great “training ground” for new artists to better their works and break into the mainstream. The platform offers branded channels for artists where artists can keep all their songs, audio messages, audio blogs all one place for ease of access.

These new artists could also use Audioboo in gathering feedback from fans. All they have to do is embed Audioboo’s recording widget on their site or Audioboo channel which fans can use to record their insights. It’s interactive, and allows artists to receive, review, edit, and publish fan messages in real time.

“The platform acts as the ‘feeder club’ for Spotify main platform,” Audioboom said of the platform.

Artists could also use Audioboo to give their fans a heads up about an upcoming gig or album. Audioboo cites Grammy-winning Imogen Heap and Sir Paul McCartney as two of the artists who actively use the platform to whet their fans’ appetite for music.

Imogen Heap use Audioboo to record her live sessions and rehearsals. According to Audioboo, the artist publishes the audio to “tease or test new song ideas and demos.” Paul McCartney meanwhile asked fans to record audio messages of memories of seeing him play prior to releasing his album, Wings.

Audioboo offers strong growth potential for artists. The company revealed that 80,000 audiophiles register on its website and 14 million users tune in on the site monthly.

Audioboo can be accessed through http://audioboo.fm/. New users have to sign up for an account by filling in their details, or using their social media accounts to log on to the site.

Audioboo is rapidly expanding in the United States, United Kingdom and Australia. The company recently signed CBS Radio Limited and Sky Sports to use its platform for content creation, distribution and social media sharing.