The not so secret cover of the new Sports Illustrated Swimsuit edition cannot only be viewed in their magazine, but on several different platforms including on various channels on the internet, but also on a plethora of tablets and mobile devices.
Twenty year-old Kate Upton is the first back-to-back SI Swimsuit model to appear on the cover since Tyra Banks (1996, 1997) and joins Elle Macpherson (1986, 1987, 1988), Christie Brinkley (1980,1981) and Paulina Porizkova (1984, 1985) in the elite group of women who’ve appeared by themselves on the coveted cover in back-to-back years.
The 220-page magazine features spreads of Swimsuit models in all seven continents, including four new Swimsuit model rookies, body paint in the Bahamas and four world class athletes. The magazine also includes essays on each of the exotic locations by SI editors and writers.
The tablet edition and mobile app include over 150 high resolution photos and over 75 high definition videos; a rebuilt website with a fully liquid homepage and supercharged with scrollable photo galleries and videos from each location shoot; Swim Daily, a new daily destination for Swimsuit news, photos, interviews and videos; a live show on Si.com leading up to a spectacular live projection mapping event; three Google+ Hangouts.
Below is a breakdown of each viewing platform.
Tablet: Available to download free for current SI subscribers, in addition to the full magazine content you get, 360-degree body painting and over 75 videos.
Mobile App: The newest app features zoom capabilities for all photos, 360-degree body painting, a trivia game that will allow users to earn points and unlock videos and photos. For fans that downloaded the 2012 app, you get to upgrade for free on iTunes.
Website: Featuring images from each location shoot and more than 75 videos that take you behind the scenes with the models. Fans can vote for their favorite rookie model at SI.com/rookies and win a chance to accompany a crew on a forthcoming Swimsuit photo shoot at si.com/swimsweeps.
http://www.SwimDaily.com: A new daily online destination for non-stop news, photos, interviews and videos throughout the year. SwimDaily will have daily content from models, behind-the-scenes stories from the hard-working editorial team, exclusive interviews, an always-updating Instagram feed powered by the girls themselves, and more.
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