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Sports Chek high tech sporting goods store opens in Edmonton

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Saying is a "new digital era" when it comes to sporting goods retailers, Sports Chek opened their first flagship retail store in West Edmonton Mall.

"Our new flagship store in West Edmonton Mall is the most digitally advanced and personalized retail experience in the world," said Michael Medline, President of Canadian Tire Corporation. "We have created an energy filled experience for anyone who is passionate about a great customer experience and shopping for an unparalleled array of sporting goods."

The new retail location will introduce customers to the latest in retail digital technology and all the leading brands and sports products. Customers will see the passion and thought that went into the design of this 80,000 square foot store.

What else will the store offer?

Sports Chek shares some details:

800 screens populated by 220 channels that display product images and deals, store-wide anthems, and community walls filled with local sports information.
470 individual screens
250 computers
25 large format tabs
80 tablets
Over 1,200 square feet of digital projection screens

About 250 staff members will use digital installations, all of the interactive technology and product displays to give shoppers a new shopping experience.

Check out the parent company for more details.


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