Spider-Man will be the first Super Hero ambassador for Earth Hour, the global movement organized by World Wide Fund for Nature (WWF), with a message to inspire individuals to use their power to become Super Heroes for the planet. The announcement came Thursday, February 13th from Andy Ridley, CEO and Co-Founder of Earth Hour, and Jeff Blake, Chairman, Worldwide Marketing and Distribution, Sony Pictures Entertainment. The two made the announcement in conjunction with the launch of Earth Hour Blue – a new digital crowdfunding and crowdsourcing platform for the planet, launched to engage people around the world and participants in the famous lights out event, which this year will be held on Saturday March 29, at 8:30pm.
This year, Earth Hour and the hero of the highly anticipated motion picture “The Amazing Spider-Man 2” – along with the film’s stars, Andrew Garfield, Emma Stone, Jamie Foxx and director Marc Webb – are throwing their support behind Earth Hour Blue, which aims to harness the power of the crowd to raise funds for on-the-ground environmental projects from across the world.
“I’m proud Spider-Man is the first Super Hero ambassador for Earth Hour because he shows we can all be Super Heroes when we realize the power we all have,” said Andrew Garfield, who plays Spider-Man in the upcoming film, in a press release distributed by Sony. “Earth Hour is a movement that has created massive impact around the world, so imagine what we can do this year with Spider-Man by our side.”
“Earth Hour gives you the power to inspire anyone, even if you’re just one person, and Earth Hour is much more than an hour. There are great projects from the crowd, for the planet, happening all over the world,” said co-star Emma Stone in the same press release.
“The Amazing Spider-Man 2” director Marc Webb is the first celebrity ambassador to announce the Earth Hour Blue project he is backing, which aims to provide better equipment for WWF Rangers protecting Indonesia’s endangered wildlife such as the Sumatran Tiger, Elephant, Rhino and Orangutan and their forest habitat.
“Earth Hour is a movement full of Super Heroes – people harnessing the power of the crowd to inspire change for the good of the planet, imagine the possibilities when we come together and do more,” the filmmaker said.
Jamie Foxx who plays the villain Electro in the upcoming sequel said, “Earth Hour isn’t just about lights off; it’s about people across the world coming together throughout the year to join forces to improve the planet. Never underestimate your power, never underestimate what you can do.”
Columbia Pictures, which is distributing “The Amazing Spider-Man 2,” has pointed out that the superhero sequel was the most eco-friendly tentpole production in the studio’s history.
“Spider-Man’s always been a very relatable Super Hero. Peter Parker is a hero to all people, and an inspiration, so it seems very fitting that he should join forces with Earth Hour to empower every single individual to help save the planet,” SONY Marketing and Distribution Chairman Jeff Blake added. “I’m also very proud of the fact that ‘The Amazing Spider-Man 2’ is entirely carbon-neutral. We made a commitment to be as eco-conscious as possible during production itself, when we took a special effort to think green and avoid waste; now, completing that process with Earth Hour Blue is a wonderful testament to what we can achieve when we all work together.”