Try and think of a world without YouTube videos. Go ahead. Try. It's hard to comprehend the sheer magnitude of the change our media environment has made in only five years. It seems that every month, there is a new video that is running up millions of views on YouTube or other video sharing sites like DailyMotion, Vimeo and Metacafe.
No doubt, viral video and social media have made celebrities out of those who would have never had a chance. But what stands out in the proliferation of these channels is the unbelievable amount of creativity that is present now that simply wasn't there. Marquette University is lucky to have a group who use their creativity well through these channels. Their names are Kevin Bubolz, Kyle Willkom and Dave Fornetti. They are called the Spanish O'Donnells.
According to their Facebook page, they are a "high energy blend of hardcore ghetto rap and acoustic folk melodies." What that means on paper is probably beyond the general populace, but what it means to the ears is an non-traditional, yet unquestionably fresh blend of humor and creativity. No doubt, seeing some of their videos will bring a smile to your face.
They aren't generating millions of views, sure, but they definitely created a buzz on campus when they developed a parody of Asher Roth's "I Love College," with the backdrop being the student dance party at the Raynor Memorial Library during finals week last year.
With the proliferation of YouTube and viral video, the only videos that get global attention are the ones that attract millions of views. However, with over 25,000 views on their YouTube page, it's still an impressive feat for three guys, a video camera and a dorm room.
Read more about the group in their interview with Marquette Magazine, or check out the "I Love College" video below: