SpaghettiOs sent out a tweet apology after posting an offensive image in "honor" and "remembrance" of Pearl Harbor Day. On Dec. 7, the company took to its Twitter account to offer an apology after some major backlash following their tweet of a photo of a "SpaghettiO" holding an American flag and "smiling."
"We apologize for our recent tweet in remembrance of Pearl Harbor Day. We meant to pay respect, not to offend," SpaghettiOs tweeted. The company made the decision to delete the photo (seen on the left) once people started complaining. You can imagine how some people felt when they saw a "victorious" SpaghettiO.
SpaghettiOs issued their tweet apology nearly immediately. Since Pearl Harbor Day is more of a day of solitude and remembrance (because it's the day that Japan attacked Pearl Harbor in Hawaii, killing thousands of American soldiers and injuring a thousand more). It is certainly not a day to "celebrate" an American victory of any kind. While Pearl Harbor Day is definitely a day to be Patriotic, it's not a "happy" day.
While many people were surprised to see SpaghettiOs tweet such a photo, others thought there was nothing wrong with the picture and that many overreacted. How do you see it?
SpaghettiOs' tweet apology was the right thing to do -- the company didn't really have a choice because of the incredible backlash.
© Effie Orfanides 2013