There was a fashion show in the sky yesterday August 18 as Southwest Airlines (NYSE: LUV) kicked off The "Runway in the Sky"-- a renewed partnership between the Magnificent Mile Association. (Southwest Airlines is also the Official Airline of the Magnificent Mile, and it's celebrating with a truly unique experience--turning Flight 904 from New York(LaGuardia) to Chicago (Midway) into a fashion show in the air).
The flight looked like a lot of fun as six models did their cakewalk showing off the latest fall fashions from Macy's at WaterTower Place on North Michigan Avenue. I bet you wish you were there especially since passengers scored $100 gift cards to spend at a retailer on The Magnificent Mile.
"After years of working together to delight guests during our annual tree-lighting parade to kick off the holiday season, we are thrilled that this new partnership will bring unique value to visitors headed to The Magnificent Mile all year round," said John Chikow, president/CEO of The Magnificent Mile Association.
The Runway in the Sky kicked off The Magnificent Mile Shopping Festival™ presented by MasterCard® that runs from August 22 through September 1, 2014. This year's festival even includes a weekend-long ShopFest on August 23-24 where North Michigan Avenue turns inside out, as retailers greet shoppers with "pop up" shopping displays and interactive experiences. As part of ShopFest, Southwest Airlines will present Andy Grammer live in concert at the John Hancock Center plaza (875 N. Michigan Avenue) at 1:00 p.m. on Saturday, August 23. The event is free and open to the public. It will be followed by a meet-and-greet with the singer-songwriter at Water Tower Place (835 N. Michigan Avenue) at 2 p.m.
The mile-high fashion show included a first look the jumpsuit with a special Michael Kors black knit sleeveless number that was topped with a flowing, printed, knee-length vest. With the vest removed, and the addition of strappy heels and sparkling jewelry, the jumpsuit can transition to a night on the town. Also modeled were trendy jeans from Diesel and 7 for All Mankind. Business attire took on a new edgy vibe with women’s black skirt suits updated with a pleated, pleather skirt and a cream top with pleather beading, all from Calvin Klein. The men's look from I.N.C. for Men also showed a twist on the black business suit. While the black slacks were traditional, the textured black suit jacket provided a more contemporary look. With a white shirt, it was business-appropriate. But switch out the dress shirt for a trendy tee, and the look could go from office to after-work socializing. Evening becomes electric with a mini-dress in midnight blue from Adrianna Papell.
<iframe width="720" height="485" src="http://swamedia.com/videos/embed/bd4d86c4-e5b9-4d18-ba20-76c1edcaceda?t=... frameborder="0" allowfullscreen></iframe><h3>B roll: Southwest Airlines Turns Flight Into Fashion Show</h3><div>Models showcase Fall Fashions on the Runway in the Sky! </div>