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Southern Oregon World of Wine Festival in Jacksonville: Seminars, gala and more

Peter Adesman holds monthly wine tastings at his Medford home. He will teach a wine seminar at the Southern Oregon World of Wine in Jacksonville.
Robin Miller

At wine educator Peter Adesman's monthly blind tastings at his Medford house, he pours from 14 to 18 bottles, each concealed in a brown paper bag and secured by a rubber band around the neck to hide the identity. If you really want to learn about wine, he and other experts advise, taste it without seeing the bottle or label, otherwise you will be influenced by prior tasting experiences and visits to the winery.

Adesman will present a side-by-side tasting of some of the best Old World wines against Southern Oregon wines on Aug. 20 as part of the five-day Southern Oregon World of Wine Festival in Jacksonville.

Read his advice on the four items you will need to host an epic home wine tasting and offer your opinion on the best corkscrew to use at


The Southern Oregon Experience Seminar

Wednesday, August 20 at 1:00pm
Cost: $39

Presented by Cole Danhower, James Beard Award Winner
The Southern Oregon Wine Experience is a wine seminar created for wine enthusiasts as a means to increase their understanding of Southern Oregon Wine. The program is designed to cover the diversity of Southern Oregon’s wine regions, AVA’s, soils, varietals and people. James Beard Award Winner, Cole Danehower, will cover the range of details, provide time for Q&A, as well as, a tasting of Oregon’s six leading varietals.
Southern Oregon vs. The Old World – SOLD OUT

Wednesday, August 20 at 6:30pm
Cost: $39

Presented by Dr. Peter Adesman
Physician by day and wine educator by night, Dr. Adesman has long been revered by Southern Oregon wine nuts for his palate. In addition to commanding a cult “cork dork” following, Dr. Adesman tends to be extraordinarily generous with his extremely deep cellar. As such, we have coerced him into leading a side-by-side tasting of some of the best wines produced in the Old World next to some of the brightest stars produced in Southern Oregon. Which wines will your palate prefer? You’ll have to join us to find out!
A Sensory Exploration

Thursday, August 21 at 1:00pm
Cost: $39

Presented by Dwayne Bershaw with Guest Sommelier, Drew Gibbs of the Winchester Inn
Dwayne Bershaw, Associate Director of the Southern Oregon Wine Institute at Umpqua Community College, will lead the class on how to evaluate & identify wines. He will teach us helpful systems & tools to both identify varietals & flaws in addition to pairing wines with food. Palates attending should be prepared to explore two flights of four to five wines.
Riedel Wine Glass Seminar

Thursday, August 21 at 6:30pm
Cost: $75

This year, the Southern Oregon World of Wine Festival is fortunate to be hosting a very special Riedel Wine Glass Seminar. This seminar will focus on tasting local, medal-winning wines from 4 different Riedel Vinum glasses and discussing the effect of the glasses on the flavor profile. And here’s the kicker… you get to keep the glasses! These Vinum glasses are made with 24% leaded crystal and have a retail value of over $100!

This is an incredible opportunity for anyone interested in wine and isn’t to be missed. If you enjoy wine, but you’re not sure the wine glass makes a difference, this class is for you! Riedel (pronounced REE-dəl), is arguably the most famous and prestigious wine glass manufacturer in the world. Riedel, based in Kufstein, Austria, was established in 1756 and has been owned by the same family for more than 250 years! They originated the concept of having glasses with characteristics designed to enhance different types of wines. Riedel wine glasses are favored by wine professionals around the world for their unique ability to convey a wine’s true characteristics. None other than Robert Parker Jr., the world’s foremost wine critic, stated “The finest glasses for both technical and hedonistic purposes are those made by Riedel. The effect of these glasses on fine wine is profound. I cannot emphasize enough what a difference they make.”
“Unraveling the Mystique of Terroir: Wine’s Sense of Place”

Friday, August 22 at 1:00pm
Cost: $39

Presented by Dr. Greg Jones with Guest Frommagier, Tom Van Voorhees of the Rogue Creamery
Summary: The term ‘terroir’ is a French notion that encompasses the climate, landscape, soil, and people that contribute to the growing of great grapes and the making of fine wine. Unlike most other beverages, wine has a special quality of invoking positive images of a specific place – it is the expression of the distinctiveness and individuality of a particular site … it’s sense of place. While many of the effects of terroir on wine production are reasonably well known, other aspects and their interrelationships are more mystical. This talk will provide insights into what science knows about terroir and its role on wine typicity and wine styles and provide examples of different terroirs around the world, including Southern Oregon.