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Southern Comfort launches "Go Drink Yourself" contest

Enter the Southern Comfort Go Drink Yourself contest to win a "mug of your mug."
Enter the Southern Comfort Go Drink Yourself contest to win a "mug of your mug."
Southern Comfort

To help promote its new website, Southern Comfort has launched a contest called "Go Drink Yourself." The original cocktail contest offers up a most unusual prize: A mug of your mug. That is, a drinking vessel molded in your likeness.

The new website, SouthernComfort.com, provides visitors an opportunity to showcase how they drink their SoCo. Visitors have access to a set of graphics and options to create their own cocktail and show it to the world. The fully customizable drink includes a wide variety of ingredients (whimsically measured in units like "a mouthful," "a bunch of" and so on) from which to select as well as a surprisingly vast array of vessels. Sure you can plop your invention into a regular old Rocks glass, Champagne flute or Old Fashioned glass. But perhaps you'd rather opt for a bowling trophy or a Chinese takeout box. The custom drink lives on the site and is viewable by anyone.

The whole laid-back vibe of the site reflects Southern Comfort's on-going "Whatever's Comfortable" campaign, even the 404 page.

For the Drink Yourself contest, which runs from April 2 through May 7, 2014, participants 21 years and older submit an original drink using the site's funtions. The 10 drinks with the most upvote will receive a Mug created in the likenesses of the creators. It's like drinking from your Instagram selfie!

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FTC Disclaimer: The author sometimes receives product samples for review, which carry no cash value and cannot be re-sold, and sometimes attends press events such as lunches or cocktail parties, designed to promote a given product. The author is not paid by any alcohol manufacturer, retailer or distributor, or provided compensation apart from revenue from an assigning publishing company for editorial publication. Opinions are the author's own. By the way, you should be 21 or older to read this page. Author received no comps or samples for this article. But he is wondering what drinking Southern Comfort out of his own head would taste like…