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Southern California PR firm pursues growth potential in Dallas

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The North Texas economy is strong and Irvine-based public relations firm Bolt PR is opening an office in Dallas.

The move is part of Bolt’s strategy to grow within local markets across the country.

“Our goal since 2007 has been opening smaller locations across the country,” said Bolt’s president and founder Caroline Callaway. She told me the company considered several cities in the Plains states and Midwest but chose Dallas for the robust economy.

“We did an analysis and looked at which markets were most stable economically and Dallas made the most sense to us.

“Restaurants are booming, it’s a foodie culture, and we think we can jump in and help local businesses.”

Bolt works with companies in all industries but Caroline says her firm works well with restaurants, the overall hospitality industry, and enterprises in the technology space.

A strategic decision was made to hire a local rep familiar with Dallas. Shawn Paul Wood will lead the office. His 20 years of experience includes media work with political figures, non-profits, and renowned pastor TD Jakes.

“This is in keeping with our business model of making a national impact through local boutique offices,” said Caroline.

She said the Southern California economy seems to be rebounding and more companies are grasping the value of public relations. “I think businesses are realizing they have a story to tell. They see that the widget guy down the street is in the newspaper, and they’re seeing not just competitors but other companies getting noticed.”

Caroline credits the growth of digital media and niche-specific blogs with making public relations more accessible for companies of all budget levels and a necessary part of an overall business strategy.

Bolt PR’s placements include major magazines and online media outlets.

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