Businesses of all types need a healthy source of marketing leads in order to grow, but where do you find them? Marketing and telemarketing sales leads can come from a variety of sources, each with their own advantages and disadvantages. Using a blend of marketing lead sources can provide you with variety as you start marketing your business. From there, evaluate results. Armed with knowledge, you can then hone in on the best marketing leads for your business as well as eliminate ineffective sources from your marketing toolbox.
Where to Find Marketing Leads
Marketing and telemarketing sales leads can come from a number of sources including:
Trade shows – Trade shows allow you to interact directly with leads (they come to you!). Many marketers entice leads to provide their contact information by holding drawings at trade shows. Others simply collect business cards.
Blogs – Placing incentives and calls to action on blogs and websites is an effective way to collect leads online. For example, if you're in the air conditioning repair business, you could issue a special report on how to save money on cooling costs. In order to get the report, your leads will need to "opt in" by providing their contact information.
Social media – Similarly, you can build relationships with leads on social media sites such as Facebook and Twitter as well as send leads to specific lead generation landing pages on your website.
PPC campaigns – Need to quickly generate leads? Pay per click ad campaigns can drive targeted traffic to your landing pages where you should have an irresistible incentive and call to action.
Traditional advertising – Television, radio, and print advertising can be used to generate leads. In order to capture contact information, consider enticing leads to a dedicated landing page with a special offer. Not only can doing so entice leads to enter their contact information, you can easily track the performance of your ad since the landing page will only be advertised on a single medium.
Marketing lead providers – Lead generation companies are another option. These providers generate their own leads and then sell them to businesses.
Search engine optimization (SEO) – SEO is a practice used by marketers to attract search engine users to their sites by optimizing their sites for specific keyword search phrases. For example, a mortgage broker's landing page might be optimized for the term "refinance home loan."
Evaluating Marketing and Telemarketing Sales Leads
In order to discover the best source of marketing leads for your business, you may need to try a few different options to find a good fit. For example, if you dislike travel and attending trade shows, the trade show method isn't a good match. Some lead generation techniques, such as SEO and blogging, take longer to yield results than others, such as PPC campaigns and buying telemarketing sales leads from providers.
It's important to track the results of all lead generation activities that you try so that you can continue using effective methods and stop using ineffective ones. Keep track of conversion rates, cost per lead, and cost per sale. Evaluating these factors allows you to figure out which marketing lead sources work the best.
Laura wrote this article on sourcing marketing leads to your business to inform her readers on the importance of having a constant flow of sales leads. As a former telemarketing representative, she has always had telemarketing sales leads to work with and hopes to share her knowledge with her readers.