It looks like Sorel have combined forces with Concepts to release two special edition boot styles. Sorel Recently made this announcement through their website…
“Sorel Partners With One of The East Coast’s Leading Stores.”
“We pick our friends pretty carefully, which is why our latest partnership project is extra exciting. With the launch of the Concepts’ collaboration, Sorel is very excited to showcase the brand in association with one of the most relevant premium retailers on the East coast. Our collaboration around this season’s Joan of Arctic and Caribou is designed to showcase our product to a younger, fashion-forward audience, and to really elevate their overall experience with the brand.
Frank “The Butcher” Rivera, the Concepts Brand Manager had this to say about the project, “With Concepts’ partnership projects, it’s important for us to work with established brands that are known for quality, innovation and staying power. Sorel exemplifies these attributes, which makes our collaborative effort something special. The fact that Sorel has only done select partnership projects before this one with Concepts makes this opportunity that much more important to us.”