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Sony's Tretton passed on a PS4 so a fan could buy one

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Sony's PlayStation 4 was met with some incredible sales when it launched last month, pushing one million units within its first day of release. During Friday's PlayStation Blogcast, Jack Tretton, the President and CEO of Sony Computer Entertainment America, stated that the company had done their best to make sure there were enough consoles at launch. With that said, some may be surprised to learn that Tretton himself still doesn't own a PS4, something he also explained during the podcast.

“It breaks my heart if somebody's got $400 in hand and they want a PS4 but we can't sell them one,” Tretton stated. Tretton then responded to a 'shut up and take my money' joke by following up on this thought. “Yeah, well, to that point, I don't have one yet because I'm like 'no, sell it.'”

Obviously, we have no way of confirming whether or not this is true, but it was a smart move on Tretton's part, regardless. It's the holiday season, and Sony portraying themselves as caring, generous console-makers with gamers in their heart is just brilliant PR.

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