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Sony RX100 Mk3....New Hopes for Sony Camera Sales 2014

Many new features, pop up "EVF". Flip Screen, ASPH lens elements, Zeiss T* 24-70mm range zoom, all in a tiny point and shoot package.  A true pocket size technology "tour d'force" . Now is the number one selling camera at Amazon after just 3 days !
Many new features, pop up "EVF". Flip Screen, ASPH lens elements, Zeiss T* 24-70mm range zoom, all in a tiny point and shoot package. A true pocket size technology "tour d'force" . Now is the number one selling camera at Amazon after just 3 days !Sony Press Dept

Sony’s Cyber Shot DSC-RX100 MK3.....1# camera at Amazon !

Sony's loaded with big features
Sony's loaded with big featuresSony Press Dept

Sony’s new DSC-RX100 Mk3 is an instant with hit with consumers. The proof is that when introduced to the public May 15, 2014, went straight to the top of Amazon’s camera sale ranking for the top 100 camera sold!

But for those of use who have been expecting this “point & shoot” power house for some months now, this is really not a surprise. The RX100 Mk3 is packed full of many high performance features that push similar products in the weeds. This is beautiful tiny gem of industrial art, that is truly pocket size. Nothing sticks out. RX100Mk3 only measures 4 inches long X 2.3 inches high and 1.6 inches thick with lens retracted.

Two of the biggest features for cameras that have turned last years big stars into stone age rocks of imaging are, 1. 5 axis image stabilization and 2. high quality Video output. 3. New high speed image processor that is claimed to be 3X faster than the old BIONX engine! 4. A “pop up” EVF that a totally new feature. 5. New F1.8-2.8 Zeiss Zoom lens.

The Sony RX100Mk3 (20 megapixel ) has ALL of these key features.

While the RX100 does not have 4k video, what it does have, and may be better for the vast majority of consumers is a “Dual Video” recording which delivers higher quality AVCHD/XAVC S footage that offers a smaller MP4 format file that is easier to share.

Not enough can be about the blazing speed of image processing for the RX100 Mk3. As this translates into a in your face tangible benefit of shooting at 10 frames pre second on a “continuous shooting” mode! WOW So if we translate that into a real world situation, what that means is that at max sensitivity of ISO 25,600 you can still shoot at a full 10 fps in ultra low light conditions with full confidence.

The 5 axis image stabilization is my real favorite feature as this will work in all situations at all times. This means sharper images due to lack of “wiggle” from the camera operator. This really is worth it’s weight in gold when shooting video in low light conditions. So here is a combination of features that normally only shows up in the very top of the DSLR or Mirror less Cameras. That normally cost several thousands of dollars.

Now lets add a new Carl Zeiss Vario-Sonnar T* F1.8 -2.8 zoom lens. That cover what is the most popular focal length for the majority of shooters. That is 24mm-70mm on a traditional 35mm full frame camera. At full telephoto (70mm) the lens is still an F2.8, which is very fast for any lens that is a telephoto. Again this allows faster speed for shooting and thus a overall sharper image.

Now I am only brushing over some of the main features of the new RX100Mk3. I have included the full press release from SONY for covering all of the tiny details that make this new Sony camera such an instant success.

So read the press info and also review the slide gallery that is posted with this story.

New RX100 III.. ZEISS® 24-70mm lens1, Built-in OLED Viewfinder with ZEISS T* Coating, BIONZ® X processor

SAN DIEGO, May 15, 2014 – Building on its lineup of acclaimed compact cameras, Sony Electronics has introduced a new addition to its popular Cyber-shot RX series - the pocket-sized RX100 III camera.

Based on the same sleek, stylish design as the existing RX100 and RX100 II models, the new RX100 III features a specially developed ZEISS® Vario-Sonnar T* 24-70mm1 F1.8-2.8 lens and adds a built-in OLED viewfinder with ZEISS T* coating. The camera utilizes the same high-resolution 20.1 MP 1.0-type back-illuminated CMOS image sensor as the existing RX100II model, and adds the powerful BIONZ X processor featured in several high-end Sony cameras including the full-frame α7, α7R and α7S models.

“Sony continues to push the modern limits of engineering and innovation with our Cyber-shot RX family of products” said Patrick Huang, director of the Cyber-shot business at Sony Electronics. “With the new RX100 III model, we’ve added a brighter, wider aperture lens and an impressive retractable OLED EVF, while also utilizing the latest Sony imaging technologies to boost the camera’s processing speed and efficiency. And we’ve done this without sacrificing any of the true ‘pocketability’ of our RX100 line, creating an especially unique compact camera unlike anything else in market today.”

New ZEISS® Vario-Sonnar T* 24-70mm1 F1.8-F2.8 Lens

The unique new ZEISS lens on the RX100 III camera covers the popular 24 -70mm1 focal length with a wide F1.8 – F2.8 aperture. This is particularly noteworthy at the 70mm telephoto end of the lens, where the maximum F2.8 aperture allows it to gather about twice as much light as the RX100 and RX100 II models (at 70mm), ensuring that portrait subjects can be captured against beautiful background defocus. The wide aperture also allows the lens to capture moving subjects clearly without any blur due to camera and/or subject shake.

The versatile new lens is capable of capturing dramatic landscapes or large group photos at the wide 24mm length while also boasting impressive macro shooting capabilities throughout the focal range. For example, it can still focus accurately as close as 30cm from the front of the lens (working distance) when fully extended. There’s also a built-in 3-stop (1/8) neutral density filter that adds to shooting flexibility in a wide range of outdoor conditions.

The new ZEISS lens realizes outstanding corner-to-corner sharpness, with nine total aspherical glass elements including two advanced aspherical elements that have been cemented together – a world’s first in lens manufaturing2. This results in an ultra-compact physical footprint while maintaining a wide maximum angle of view. Additionally, the 24-70mm lens1 features ZEISS T* coating that minimizes flare and ghosting and a seven-blade circular aperture that enhances ‘bokeh’ background defocus.
Clear, High-Precision Built-in EVF with ZEISS T* Coating.

Largely based off of customer feedback on existing RX100 series cameras (RX100 and RX100II), the new RX100 III adds a versatile, high-quality OLED Tru-Finder™ electronic viewfinder. The EVF has an impressive 1.4 million dot resolution, adding exceptional brightness and clarity to the overall framing and viewing experience, and handily pops in and out of the top of the camera body based on shooting preferences. This allows the camera to operate in the traditional ‘rangefinder’ style without sacrificing any of its portability or compactness.

The unique new EVF also features a specially-designed eyepiece lens with ZEISS T* coating, dramatically reducing reflections that can interfere with clear viewing. The viewfinder achieves exceptional corner-to-corner clarity, and includes an eye sensor that automatically switches between viewfinder and monitor display.
Exmor R CMOS Sensor and BIONZ X Processor.

The powerful new RX100 III camera shares the same critically acclaimed 1.0-type back-illuminated 20.1 MP Exmor R CMOS image sensor featured in the RX100 II and RX10 cameras. With approximately four times greater image capture area than the 1/2.3 type image sensors commonly used in compact cameras, the sensor takes in significantly more light, translating into brighter, clearer images and sharper Full HD videos that capture all of the finer details of a scene.

The high-resolution sensor is paired with the evolved BIONZ X image processor introduced in the α7, α7R models this past fall. Around three times faster than the BIONZ processing engine in the RX100 and RX100 II models, it employs detail reproduction, diffraction-reducing and area-specific noise reduction technologies that allow the camera to produce amazingly detailed images and Full HD videos in all types of lighting conditions.

Pro-Quality Full HD Video Capture

The new RX100 III model is equipped with a host of HD video capabilities to satisfy the most demanding enthusiasts.
The new compact is the first Cyber-shot model to offer high-resolution HD video recording in the XAVC S format, which allows for full HD recording at a data rate of 50 mbps with lower compression for improved video quality. Additionally, with the power of the BIONZ X processor, the camera is able to read, process and output data from all of the sensor’s pixels during video recording, ensuring that it produces the highest quality video possible by eliminating aliasing, moiré and false color artifacts.

Other video features include a ‘clear’ HDMI® output for reviewing footage on an external monitor, 120 fps recording at 720p HD resolution and zebra pattering on the LCD and built-in EVF. The camera also has dual video recording capability (XAVC S / AVCHD files4 along with MP4 files), which allows users to shoot a high bit-rate video for storage or editing purposes while also recording a lower bit rate video that’s optimized for sharing via Wi-Fi®.

The camera also has Intelligent Active Mode – another first for Cyber-shot RX series cameras – which utilizes Sony’s frame analysis technology and 5-axis compensation to dramatically reduce the effects of camera shake while shooting movies.
Camera Design, Customizability and Control.

Despite its small “pocketable” size, the new RX100 III features many opportunities to adjust common shooting settings, including a ‘Fn’ key, customizable control ring and a “C” custom button with more than 40 assignable functions.
New to the RX series, the RX100 III model features an articulated LCD that can tilt upward by about 180 degrees for self-portraits and all the way downward to approximately 45 degrees for high-angle shots. The camera also can output still images in 4K resolution6 with full wide-gamut TRILUMINOUS Color support when connected to compatible 4K televisions.

Wi-Fi® and PlayMemories™

The RX100 III camera has built-in Wi-Fi, giving consumers one-touch connection with Xperia® or NFC-compatible Android™ smartphones or tablets for instant image transfer and sharing2. A single touch also activates Smart Remote Control, linking the camera with a smartphone or tablet for a live image preview, to fire the shutter from a distance and to review shots instantly.
For devices without NFC one-touch capabilities, users can wirelessly transfer images and videos and activate Smart Remote Control through Sony’s free PlayMemories Mobile™ application, available for the iOS and Android platforms.
The camera is also the first Cyber-shot RX series model to feature compatibility with Sony’s growing assortment of downloadable Sony PlayMemories Camera Apps5, adding a range of exciting and creative capabilities. Learn more at .

Pricing and Availability
The Cyber-shot RX100 III compact camera will be available in June for about $800. The camera and a range of compatible Cyber-shot accessories will be sold at all Sony retail stores