Demand for Sony’s next-gen console PlayStation 4 has been such that the company announced that most retailers globally are ‘generally sold out’ at the moment, though supplies are heading out regularly, according to a report today from VG 24/7.
The retailer figures comes after Sony UK managing director Fergal Gara recently said that the region was not fully stocked with PS4 units at retail due to high demand.
During a closed-door meeting dubbed the “State of the Platform,” IGN reports, Sony revealed in a slide that demand around the world has caused retailers to run through supplies of the PS4.
“PS4’s are generally sold out at all retailers, although regular supply is refreshing the channel,” Sony said.
John Koller, SCE America vice president of marketing, said that it’s important to let consumers know what’s coming down the pipeline when “demand outstrips supply.”
“This is a story of engagement,” Koller said. “When demand outstrips supply, the promise of what’s to come is really critical.”
To that point, Sony also unveiled that 100 games would launch for the PS4 in 2014 for consumption.
Speaking of utilization, Sony said that since the PS4 launch in November, gamers have played an collective average of 34 million hours per week on the next-gen console, with that number increasing to 50 million in terms of general use.