Sony recently speculated that the number of PS4 pre-orders was more than a million, which Gara said give the company “every confidence” that this generation will be off to a “stunning start.”
“They’re spectacularly up on the last generation. The number was greater than 1 million units and the UK represents a big chunk of that. Pre-orders are incredibly healthy. They give us every confidence that this generation will get off to a stunning start,” Gara said.
“I think there are some naysayers out there who think console gaming’s on the way out: if you look at the pre-order numbers you’d come to a very different conclusion. There’s a certainty it’s going to start with a big bang.”
With the popularity of the upcoming PS4 launch on Nov. 15 in North America and Nov. 29 in Europe, Gara said there’s a downside in terms of supply.
“How much stock to fulfill how much demand is now the game we’re playing,” Gara said. “If you go back a few months, the sheer level of demand wasn’t really anticipated. It’s the biggest we’ve ever seen. A level we’ve never seen before.”
Gara said manufacturing could have trouble keeping up, “especially if demand is higher than you anticipated, and it is very much going in that direction.”
“The downside of it being very popular is that there is a risk of disappointing some people,” Gara said.
He advised consumers to get a name on a pre-order as soon as possible –– the earlier the better in terms of receiving a PS4 by the launch date.
“We’re confident of satisfying all the pre-orders on day one that were executed before August 5,” Gara said. “We might do a bit better than that, but the earlier you’re on the list, the earlier you’re likely to get a PS4. We’ll do our damnedest to meet that demand as quickly as we possibly can.”