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Sony pres.: Gearing up for PS4 Japanese launch, ‘Asian’ market potential ‘large’

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One Sony Computer Entertainment executive promised that the company would be more aggressive in in the Asian region in 2014, ahead of the PlayStation 4 release in Japan next month, according to a report today from VG 24/7.

SCE Japan and Asia president Hiroshi Kawano, in an interview with Famitsu, said the company would attempt to tap the potential of the Asian region this year as the market has shown “obviously large” potential both currently and in the future.

“We’re always looking at Asia and we will continue to seek growth there, where resource management is crucial,” Kawano said. “Even when you talk to game developers, now they can release simultaneously in Japan and Asia.”

Kawano said SCE Japan and Asia will definitely use the launch of the PS4 in Japan on Feb. 22 to catapult what he believes is a strong line up of software coming down the pipeline.

“We plan to release new games at a regular pace,” Kawano said, who said to “stay tuned” as Sony figures out how to announce the future software.

The comments come after an analyst and research firm said Asia could play a major factor in the boom of the games industry to $100 billion by 2017 due to the popularity of mobile gaming in the region.

You can read that full Examiner report by clicking here.

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