Skip to main content
  1. Tech
  2. Games
  3. Consoles

Sony: PlayStation is top ‘interactive entertainment brand’ in Australia

See also

With the continued success of the PlayStation 3 and the launch of its next-gen console PS4, Sony is claiming that the PlayStation brand was the “most valuable interactive entertainment brand” in Australia during 2013, according to a report today from VG 24/7.

The PS3 once again topped home console sales in the region in 2013, while the PS4, with stock refreshed at retailers, has overtaken the Xbox One in terms of next-gen console sales in the region.

“For PS3 to perform so well, nearly seven years after its launch, is testament to the features, entertainment services and quality gaming titles delivered throughout its lifecycle and in 2013,” said Sony Australia and New Zealand managing director Michael Ephraim, who called the last 12 months for PlayStation in the region “enormous.”

The Sony statements head out alongside reports from analyst firms Telsyte and NPD Group, which showed that the Australian region did not see a dip in industry spending much like other markets worldwide.

Hardware sales in the region increased by 13 percent compared to 2012 figures, due much in part to the launch of the PS4 and Xbox One but also the sales of the Nintendo 3DS.

Telsyte reported a 50 percent growth of digital sales in the market compared to 2012, reaching revenues of roughly $899 million.


Don't Miss

  • The Crew
    'The Crew' exclusive: New details on racing types, open-world, seamlessness and more
    Games Exclusive
  • Amazon Prime
    Find out how you can share your Amazon Prime membership benefits with others
    Tech Tips
  • DayZ
    How 'DayZ' may be in trouble from Sony's newly announced 'H1Z1'
    Games Feature
  • Facial recognition
    See how the FBI's facial recognition database is continuing to grow
  • Upcoming
    These are 2014's biggest PS4, Xbox One and Wii U games
    Games Feature
  • Selfie
    A new automated mirror will take selfies and post them to social media for you
    Tech News

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about and apply today!