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Sony: PlayStation is top ‘interactive entertainment brand’ in Australia

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With the continued success of the PlayStation 3 and the launch of its next-gen console PS4, Sony is claiming that the PlayStation brand was the “most valuable interactive entertainment brand” in Australia during 2013, according to a report today from VG 24/7.

The PS3 once again topped home console sales in the region in 2013, while the PS4, with stock refreshed at retailers, has overtaken the Xbox One in terms of next-gen console sales in the region.

“For PS3 to perform so well, nearly seven years after its launch, is testament to the features, entertainment services and quality gaming titles delivered throughout its lifecycle and in 2013,” said Sony Australia and New Zealand managing director Michael Ephraim, who called the last 12 months for PlayStation in the region “enormous.”

The Sony statements head out alongside reports from analyst firms Telsyte and NPD Group, which showed that the Australian region did not see a dip in industry spending much like other markets worldwide.

Hardware sales in the region increased by 13 percent compared to 2012 figures, due much in part to the launch of the PS4 and Xbox One but also the sales of the Nintendo 3DS.

Telsyte reported a 50 percent growth of digital sales in the market compared to 2012, reaching revenues of roughly $899 million.

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