Sony Pictures Home Entertainment and VUDU have launched VUDU Extras+, which gives extra features to movies that are rented and sold through VUDU, Walmart's subscription-free video streaming service. The Oscar- nominated 2009 sci-fi hit "District 9" is the first movie that has VUDU Extras+, according to a press release issued by Sony and VUDU on Oct. 23, 2013. VUDU Extras+ features for "District 9" are available now for PC and Mac computers, with additional titles and platforms coming soon.
Later this year, VUDU Extras+ will be available for Sony movies released in 2013, including "This Is the End," "After Earth," "White House Down," "Grown Ups 2," "Mortal Instruments: The City of Bones," "Smurfs 2" and "One Direction: This is Us."
Select Sony Pictures titles on VUDU will now feature "Enhanced Scene Search" and "Clip & Share," along with deleted scenes, featurettes and movie trivia, available on the cloud with UltraViolet.
VUDU Extras+'s "Enhanced Scene Search" allows viewers to search movie content such as dialogue, videos, photos and extras and enables viewers to instantly jump to favorite scenes, including events inside the film. "Clip & Share" delivers social movie-watching to fans. The feature enables viewers to select a clip from the film and share with their friends on Facebook and Twitter.
Sony Pictures Home Entertainment David Bishop commented in the press release: "Sony Pictures has always been at the forefront of creating innovative technologies to enhance the consumer home entertainment experience both in the physical as well as the digital spaces. VUDU Extras+ will bring the extras experience which consumers have come to expect from discs to digital retailers more consistently and with increased interactivity. Strategically, VUDU Extras+ will enhance the value proposition of digital ownership which is so key to the future success and strength of the home entertainment industry. Our intention is that it will evolve it into an industry standard for use across multiple studios and services."
Sony Pictures Home Entertainment executive VP of worldwide digital and commercial strategy James Underwood added, "VUDU has been an ideal partner to enhance the digital extras experience thanks to its long-standing commitment to our shared vision for the future of the online digital business. Launching VUDU Extras+ joins a long line of digital technologies from VUDU that enriched the consumer digital viewing experience, including Ultraviolet, in-store disc-to-digital, and in-home disc-to-digital.
VUDU head of marketing Amit Balan commented, "Sony Pictures Home Entertainment and VUDU developed VUDU Extras+ with the movie fan in mind. We wanted to give fans new ways to interact with the digital movies they own. The launch of VUDU Extras+ is an exciting innovation that enhances the way people watch and enjoy movies."
VUDU Extras+ is available to preview before purchasing the movie. Consumers can access the full VUDU Extras+ experience when they purchase a movie or redeem their UltraViolet code on VUDU. VUDU users who already have the movie in their library will get access to the VUDU Extras+ experience at no extra charge.
VUDU supports UltraViolet, the movie industry's initiative that allows consumers to put their purchased movies into a cloud-based digital library and keep track of them safely and securely. VUDU is able to offer customers the ability to watch and purchase UltraViolet-enabled titles directly from vudu.com.