Despite a poor economic condition and the claims of the death of the console industry, Sony UK managing director Fergal Gara told Eurogamer today that the “hunger for a fresh, new experience” with the PlayStation 4 and the Xbox One is driving the growth in consoles.
Gara said though the world economy isn’t in great shape, if you’ve got a hot product –– like the Xbox One or PS4 –– that people will come out in droves to buy it anyway.
The difference between the PS4 and PS3 on a technological scale can be compared to the disparity between the PS3 and PS2, Gara said, but that’s not the only reason consumers seem to be eager for the next-gen consoles release.
“… People's techno-appetite has accelerated in that time window. And also, their propensity to spend 350 pounds ($565) on a piece of new tech is perhaps not as big a decision as it was once upon a time,” Gara said.
Even with that sentiment in mind, Sony has been a bit surprised about the demand the company is seeing for the PS4, Gara said.
We expected strong demand, but what benchmarks did we use? Of course we used all our other console launch numbers, because that seemed a sensible place to start,” Gara said. “We didn't then start factoring it up significantly.”
Gara also said the people are seeing more value in the next-gen consoles, pointing to the PS4 price point being roughly $125 cheaper than the PS3, but also championed quality gaming experiences.
“Price matters, but price is not everything. Value is price and quality,” Gara said. “What does quality mean in the gaming world? It means the quality of the machine and what it can deliver and it means the quality of the games and the gaming experiences it can deliver.”
The PS4 hits stores in North America on Nov. 15, in Europe on Nov. 29 and Japan in February. The Xbox One drops in the U.S. and 12 other markets internationally on Nov. 22 and goes worldwide in 2014.