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Sony announces a6000 camera with price, availability

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Sony has just announced its a6000 mirrorless interchangeable lens camera, which the company bills as a successor to the old NEX 6 (the NEX name having been dropped). The camera is being touted by Sony as having all the latest technological developments (including some firsts) all while skimping on the price (more on that later).

So, what of the new camera?

First of all, Sony bills the a6000 as having the fastest AF in the world, which Sony bills as being able to focus in just 0.06 seconds. To aid in the a6000's fast focus, Sony has equipped the a6000 with an all-new AF system, which employs 179 hybrid AF points that cover 92% of the frame. Making all of this possible is the latest generation of the Bionz processor, which also allows for a blazing-fast 11fps continuous drive.

Focus system aside, there's a lot more to like about the a6000.

For starters, there's the sensor: a 24Mp APS-C chip that has highest in class resolution (making that 11fps even more impressive). To help one get the most out of those pixels, Sony has equipped the a6000 with a 1440k dot resolution OLED viewfinder that allows for real-time previews of any setting changes so one can see a special effect before the shot is even taken. As for functions, there are 47 custom functions available that can be assigned to any of the three custom function buttons on the camera.

For people who value bring able to share their pictures as soon as they hit the memory card, there's good news: the a6000 is fully wi-fi and NFC compatible, meaning that the camera can both send images instantaneously and be remotely controlled via any Android-equipped device. Don't have NFC capability on your phone or tablet? No problem! Users can also use Sony’s free PlayMemories Mobile app (which is available for the iOS and Android) to wirelessly transfer images and videos and activate Smart Remote Control. The camera is also fully compatible with downloadable Sony PlayMemories Camera Apps, of which there are 10 already with more set to be released this spring.

Speaking on the a6000, Mike Fasulo, President and COO of Sony Electronics, said that “the new α6000 camera is simply the latest in a recent line of awe-inspiring product introductions from our digital imaging group – one of the key pillars of our core electronics business. As a leader in the imaging industry, we’re continuing to push the limits of innovation, offering products and experiences that only Sony can deliver.”

Want one? The a6000 will hit stores as a body-only for $650 and for $800 when bundled with the 16-50 f3.5-5.6 lens. Expect the camera to start hitting stores in April.

For more info:
Press release

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