Culver City-based Sony Pictures Home Entertainment is delivering VUDU Extras in conjunction with VUDU, Wal-Mart's subscription-free video streaming service.
Digital movies will contain additional interactive features.
Titles will have Enhanced Scene Search and Clip and Share. Viewers can turn to cloud computing with UltraViolet and have access to deleted scenes, featurettes, and movie trivia.
It's possible to search dialogue within the movie, jump to scenes of one's choices and look for events inside the film. Photos and videos will be searchable as well.
Sony and Wal-Mart execs say the technology gives fans a new way to interact with their entertainment.
The advent of UltraViolet is news itself. The technology allows the storage of purchased movies and TV shows. There's no need for any special equipment or additional technology to view a collection using UltraViolet. It's possible to watch on the devices already owned like an Xbox 360, Android, Mac, or iPad.
Nine companies including Sony and Wal-Mart provide UltraViolet cloud computing services. Universal, Paramount, Flixster, and Nook are also accessible for setting up an account.
Blu-Ray discs and DVDs may also contain the UltraViolet label.
Complete details, licensing and a list of provider and support services is available through the UltraViolet website.