Skip to main content
  1. Tech
  2. Games
  3. Consoles

Sony America CEO gives up personal PS4 to sell during unit shortage

See also

Sony Computer Entertainment CEO Jack Tretton said that he gave up his own PlayStation 4 system so that the company, currently in a manufacturing shortage, could sell the unit, according to a report today from GameSpot.

Talking on the PlayStation Blogcast, Tretton said he doesn’t have a PS4 as of right now because he wanted to ensure at least one more gamer could get his or her hands on the next-gen console.

“I don't have one yet because I'm like ‘No, sell it,’” Tretton said.

The reveal comes as Tretton denies that Sony artificially created a shortage of the PS4 in order fuel more demand for the next-gen system.

“Do you create an artificial shortage because you want there to be a feeding frenzy? No you don't," Tretton said.

Tretton said it would be silly to withhold machines, especially while trying to capitalize on the holiday season, because there are competitors –– Xbox One –– out there vying for customers.

“You have competition out there; there are lots of things that people can spend money on, especially during the holidays; and the holidays only come around once a year so that's really when you want to take advantage of the market opportunity,” Tretton said.

The reason for the shortage of PS4 units is because it takes time to manufacture the machines, Tretton said, adding that it took “months” to assemble the 2 million units sold after launch.

However, good new is on the horizon for those looking for the Sony system, as Tretton said more PS4 units will be available for the holiday season and shipments will head out into the marketplace come January.

Advertisement

Don't Miss

  • Division
    Ubisoft Massive exclusive: 'The Division', PS4 & Xbox One, Activision to Ubisoft & more
    Camera
    Games Exclusive
  • Coffee
    A new app allows users to buy unlimited coffee for $45 a month
    Video
    Tech Buzz
  • Dragon
    'Dragon Age: Inquisition' launches this October on PS4 and Xbox One, trailer inside
    Games News
  • Computers
    AT&T looks to bring high-speed internet networks to 100 cities
    Tech News
  • Upcoming
    These are 2014's biggest PS4, Xbox One and Wii U games
    Camera
    Games Feature
  • I Am Alive App
    An app out of Lebanon allows users to alert their loved ones they are alive after a bombing
    Video
    Headlines

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!