Sonar launched at TechCrunch DisruptNY this week, revealing a new approach to how users can identify new people in a hyper-targeted location. Sonar is a mobile application (available currently on iPhones) that shows you how you are connected to the other people in the room.
Sonar offers a new way to find your next business partner, potential investor, or soulmate. Sonar even works if no one is using it. At the launch of the app, sonar scours the web for people nearby, synthesizes their publically available profiles, and intelligently sorts them by their relevance to you.
The app appears to be similar to how Gist works except it capitalizes on location in proximity to new possible contacts. Your profile enables you to selectively project facets of your identity- social and business connections, networks and affiliations, hobbies and interests - to people nearby, the same way you express yourself via the clothes you wear, the way you walk, and the eye contact you do, or do not make. Unlike services that let you tell people elsewher that you are here, Sonar is laser focused on helping you tell the people that you are here and what you are about.
During the Startup Battlefield competition, Mike Arrington (TechCrunch Founder and Co-Editor), appeared to be impressed. It feels like something that Google could have done to get out in front," he stated to fellow judge, Marisa Mayer, VP of Location and Local Services of Google.
Sonar made it to the finals and tied with Billguard for runner-up.