For many, it is those commercials they want to see. As for gender, 66 percent of women surveyed will tune in as much or more for the ads. For males, the number almost reached half at 47 percent.
The latest Hanon McKendry study conducted online by Harris Interactive, also noted that 28 percent of women in 2013 and 12 percent of men say they tune in predominantly or exclusively for the ads.
So, there will be a game, right? When one breaks down a game, the actual playing time for an NFL game differ, depending on what one reads. However, even if it is 15 minutes of actual playing time, the actual running time in commercials exceeds that by a great deal. However, the game takes up roughly 3 hours - and more in some cases. So, the commercial may be the best bet in the long run.
How to watch is always part of the overall experience as well. The decision to head out to a bar, party with friends or stay at home. The screen does matters. Included in the survey were TV, computer, smartphone and tablet.
"Ads continue to be an important part of the full Super Bowl entertainment package," said Bill McKendry, Founder and Chief Creative Officer at Hanon McKendry.
Enhancing the experience
Television - 93 percent
Computer - 41 percent
Smartphones - 28 percent
Tablets - 25 percent
These ranking do differ for age groups. See graph.
"Ads continue to be an important part of the full Super Bowl entertainment package," added McKendry. The study noted a whopping 71 percent of U.S. adults plan to watch Super Bowl XLVII. This is a number that has remained fairly steady since Hanon McKendry began the poll in 2006.