You can elevate your customer base and audience in a dramatic way by leveraging the power of social media marketing and content. However, it could be challenging to get started without any previous insight and experience. It is essential for you to understand the fundamentals of social media marketing. You can build a strong foundation that will serve your brand, customers and your bottom line when you abide by these 7 laws of marketing on social media:
The law of listening: Less talking and more listening is what you need for succeeding with content and social media marketing. You have to go through the online content of your target audience and join discussions in order to learn about their interests. This will enable you to spark conversations and create content for adding value instead of adding clutter to their lives.
The law of quality: Quality is always going to trump quantity. Yes, the numbers may look impressive. After all, who doesn’t want 10,000 connections? But, the fact is that these are going to connect with you just one time and may not show up again. It is better to have 1000 connections who share, read and talk about your content with others.
The law of focus: Sure, becoming the jack-of-all-trades is tempting because you can diversify, but it is better to specialize. When you have a highly focused content and social media marketing strategy, you will be able to create brand awareness and have a better chance at success as opposed to a broad strategy.
The law of patience: You should remember that social media marketing success is not going to happen overnight. A commitment for the long haul is required for this purpose and you have to be patient in order to achieve your desired results.
The law of influence: Devote some time to find online influencers in your niche who have quality audiences that fall in your target market. An expert who gives digital marketing training in Kolkata says, “You should connect with them and develop relationships. If you are able to get on their radar as an interesting and authoritative source of useful information, they might share your content with their followers thereby exposing you to a huge audience”.
The law of compounding: When you publish quality and amazing content for building your online audience of loyal and quality followers, they will also share it with their own circle on Facebook, Twitter, LinkedIn and other blogs. This discussion and sharing will open up new entry points for search engines to locate your content in keyword searches and this opens up hundreds of ways for people to find you online.
The law of value: If you spend all your time trying to promote your products and services directly on social media, your audience will get annoyed and stop listening. Your job is to add value to the conversation, which means focusing less on conversions and more on developing spectacular content and strong relationships with your customers. In time, they will become a major catalyst for word-of-mouth marketing.