Skip to main content
  1. Tech
  2. Gadgets & Tech
  3. Social Media

Solo mailing: How it will help increase your traffic.

See also

You may have heard the word solo mailing but aren’t familiar with what it is. So, first let’s define what it is: A one-time or single mailing as opposed to a continuing series of communications (also called Standalone mailing).

In other words ask the owner of a mailing list to send out one email to their list. This isn’t part of their newsletter where the reader will see other information too. This is YOUR message standing alone being sent to an entire list! You will have the undivided attention of those readers.

3 Benefits of Solo Mailings

1. Increased traffic – this is probably the biggest benefit of a solo mailing and the main reason people do it. It’s a quick and easy way to send a large amount of traffic to your site, landing page of a product, Facebook page, Twitter page, etc (whatever you choose to promote in the mailing).

2. Cost effective - solo ads are a very cost effective form of advertising. You’ll reach a lot of people and as mentioned above you’ll have all those readers’ undivided attention.

3. Targeting your niche – this was briefly mentioned above but it’s worth mentioning again. Make sure you find an ezine to do your solo mailing that reaches your niche market. Again, it would be pointless to send to a list (no matter how big it is) if it’s not in your target market.

One thing you need to keep in mind when sending a solo mailing is that it’s important to provide value to the recipients so they’ll be more likely to do what you want them to do. Your call to action might be to opt in to your mailing list, purchase a product, follow you on Twitter, or anything else that is valuable to you. Keep in mind that since this is the first time the reader will be exposed to you, it’s better to offer something of value for no cost – such as a downloadable whitepaper or ebook – for which you have a solid funnel built. That way you can contact these people again and again.

And don’t forget to track your results. Pay attention to how many sales, opt ins, likes (again, whatever the goal of the mailing is) you’re getting so you can figure out if the solo mailing was worth the investment. If you find that it worked well, it may be worth doing another one. If it didn’t work, at least you gave it a try.

Advertisement

Don't Miss

  • Massive
    Ubisoft Massive exclusive: 'The Division', PS4 & Xbox One, Activision to Ubisoft & more
    Camera
    Games Exclusive
  • iPhone
    Get your wallet ready: The next iPhone could cost $100 more than your last one
    Video
    Tech Buzz
  • Civ
    Need to catch up on 'Sid Meier's Civilization'? Here is everything you need to know
    Camera
    Games Feature
  • Google Glass
    See how Google Glass is letting sick kids go to the zoo without leaving the hospital
    Tech News
  • Upcoming
    These are 2014's biggest PS4, Xbox One and Wii U games
    Camera
    Games Feature
  • Google
    Google has filed for a patent to develop contact lenses capable of taking photos
    Video
    Headlines

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!