You may have heard the word solo mailing but aren’t familiar with what it is. So, first let’s define what it is: A one-time or single mailing as opposed to a continuing series of communications (also called Standalone mailing).
In other words ask the owner of a mailing list to send out one email to their list. This isn’t part of their newsletter where the reader will see other information too. This is YOUR message standing alone being sent to an entire list! You will have the undivided attention of those readers.
3 Benefits of Solo Mailings
1. Increased traffic – this is probably the biggest benefit of a solo mailing and the main reason people do it. It’s a quick and easy way to send a large amount of traffic to your site, landing page of a product, Facebook page, Twitter page, etc (whatever you choose to promote in the mailing).
2. Cost effective - solo ads are a very cost effective form of advertising. You’ll reach a lot of people and as mentioned above you’ll have all those readers’ undivided attention.
3. Targeting your niche – this was briefly mentioned above but it’s worth mentioning again. Make sure you find an ezine to do your solo mailing that reaches your niche market. Again, it would be pointless to send to a list (no matter how big it is) if it’s not in your target market.
One thing you need to keep in mind when sending a solo mailing is that it’s important to provide value to the recipients so they’ll be more likely to do what you want them to do. Your call to action might be to opt in to your mailing list, purchase a product, follow you on Twitter, or anything else that is valuable to you. Keep in mind that since this is the first time the reader will be exposed to you, it’s better to offer something of value for no cost – such as a downloadable whitepaper or ebook – for which you have a solid funnel built. That way you can contact these people again and again.
And don’t forget to track your results. Pay attention to how many sales, opt ins, likes (again, whatever the goal of the mailing is) you’re getting so you can figure out if the solo mailing was worth the investment. If you find that it worked well, it may be worth doing another one. If it didn’t work, at least you gave it a try.