CoverGirl officially announced yesterday, Feb. 24, a unique partnership with Soledad O’Brien that will focus on the empowerment of young women. The “Girls Can” campaign began with a soft launch during the closing ceremonies at Sochi, in which CoverGirl debuted an inspiring video starring CoverGirl ambassadors, Queen Latifah, Ellen, P!nk, Sofia Vergara, Becky G, Katy Perry and Janelle Monae.
Through Soledad O’Brien’s production company, Starfish Media Group, O’Brien will host a series that explores many of the biggest challenges facing young women today. When a young woman pursues dreams of higher education, or success in business, achieving those dreams are often fraught with obstacles. O’Brien’s series will follow the lives of several young women through their personal challenges and share how each young woman has overcome specific issues with the assistance of O’Brien and Brad Raymond’s Starfish Foundation.
CoverGirl is asking for all women to get involved and join the conversation. How can we, as women, turn a can’t into a can? A large part of this campaign is opening a dialogue in which we can all discover the barriers that stand between young women and their successes. Through CoverGirl’s #GirlsCan discussions, CoverGirl seeks to help tailor the “Girls Can” campaign and find the most effective avenues to help young women. Additionally, CoverGirl has committed to supporting further programming and funding scholarships for girls that the Starfish Foundation mentors and sends to college.
To learn more about Soledad O’Brien and CoverGirl’s “Girls Can” campaign, or to join the conversation, visit Yes Girls Can.
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