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SODO Apparel makes Nordstrom debut on Saturday

SODO Apparel debuts at Nordstrom on Saturday, May 3.
SODO Apparel debuts at Nordstrom on Saturday, May 3.
SODO Apparel.

SODO Apparel, a Seattle-based retail brand that specializes in premium, urban sportswear, is celebrating its debut of their “On The Go” line at Nordstrom Downtown Seattle and Nordstrom Bellevue Square on Saturday, May 2.

SODO will feature six items at the two Nordstrom locations: Solux 1/4 Zip, Halio Short Sleeve, Go To Pant, Go To Short, Long Sleeve Cool Down and SLU Hoodie.

Super Bowl Champions and SODO Brand Ambassadors, KJ Wright and Golden Tate, will be appearing at both Nordstrom Downtown Seattle and Nordstrom Bellevue Square to support the SODO launch party events. Customers who purchase a SODO Apparel item are welcomed to meet and receive an autograph from the players.

Founders Mark Nelson and Lars Haneberg will also be in attendance to speak about their brand and the items featured at Nordstrom.

The events will be held at the Nordstrom Downtown Seattle location from 1:00 - 2:00 p.m and at the Nordstrom Bellevue Square store from 4:00 - 5:00 p.m.

SODO is currently planning to release their Prodigy line in the summer of 2014. For more information about SODO visit

Seattle-based SODO Apparel was established in August 2012 by childhood friends, Mark Nelson, an orthodontist by trade, and Lars Haneberg, a chief financial officer and business adviser. While not serial entrepreneurs, each of them has been successful in personal ventures and as business partners. In 2006, the two teamed up to build a home for the Seattle Street of Dreams, which went on to claim five builder awards and was the first house sold on the street. SODO Apparel invites men everywhere to “Be Done with Lesser Things.”

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