Just over a week ago I received a invitation for a exclusive cocktail party where actress Scarlett Johansson was set to make a huge announcement. After doing a ton of reach online, I could not find information surrounding this big announcement. I eventually gave up and twiddle my thumbs until the big day came.
On Friday, selected media and tastemakers filled the chic Gramercy Park Hotel Rooftop Club for the fete. After stepping off the elevator, I immediately was fixated on the step and repeat which revealed this cocktail party was thrown by SodaStream! If you didn't know, SodaStream is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. As an added bonus, SodaStream is environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. Just this past week, I personally was in the market for one and was excited to get up close and personal with their latest models.
After taking a brief tour of the venue, I noticed a media frenzy at the red carpet, it was Johannson in the flesh. She looked stunning in a Proenza Schouler crop top and skirt which she paired Yves Saint Laurent shoes as she posed for cameras. It was obvious at this point that SodaStream and Scarlett were up to something big.
After guest mingled and sipped on delicious SodaStream cocktails, Daniel Birnbaum, CEO of SodaStream made an announcement about Scarlett being a long-time user and genuine fan of SodaStream products and thought she would be the perfect choice as their first ever global ambassador. How exciting is that! The multi-year partnership will kick-off when SodaStream premieres its first ad featuring Johansson during Super Bowl XLVIII on Sunday, February 2, 2014.
Scarlett gushed about how excited she was to be a part of such an “I've been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson. “The company's commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!”
SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. For more information please visit www.sodastream.com.