Skip to main content
  1. News
  2. Top News

SodaStream Super Bowl commercial rejected for second year in a row

See also

For the second consecutive year, a Super Bowl commercial for SodaStream has been rejected for airing. According to USA Today on Saturday, Fox turned down an ad from the make-it-yourself soda company over a shot it takes at two major competitors.

Fox, which is broadcasting the big game this year, took exception to the commercial's finals words. Actress and SodaStream global ambassador Scarlett Johansson closes out the ad by saying "Sorry, Coke and Pepsi," which prompted the network to ask that the line be nixed.

SodaStream CEO Dan Birnbaum claims the line was rejected because Fox is "afraid of Coke and Pepsi." Both companies are airing ads of their own this year and Pepsi is the sponsor of the Super Bowl halftime show.

"Which advertiser in America doesn't mention a competitor? This is the kind of stuff that happens in China. I'm disappointed as an American," he added in his comments to USA Today.

Last year, SodaStream's ad was rejected by CBS for the same reason. The original version depicted Coke and Pepsi delivery men racing their bottles to a supermarket (with "Dueling Banjos" playing in the background), only to have the bottles pop. The ad then claims the at-home soda-making system could save 500 million plastic bottles on game day alone. The company aired a slightly different commercial at the network's request, which omitted the Coke and Pepsi references.

Birnbaum said he would take the SodaStream's money back if he could, but instead will eliminate the line for airing. Fox and Pepsi reportedly did not comment on the situation, but a Coca-Cola spokeswoman says the company did not pressure Fox to reject the ad.

Advertisement

News

  • Baseball Hall of Fame
    The Baseball Hall of Fame in Cooperstown welcomes six new inductees
    Video
    Video
  • 2012 do-over
    If we were to re-do the 2012 election, a new poll suggests Romney would win
    Politics
  • Boko Haram
    Boko Haram kidnaps the wife of the vice prime minister of Cameroon
    World News
  • Ceasefire breaks
    Israel's Benjamin Netanyahu claims Hamas broke another brief ceasefire
    Gaza
  • Close call with CME
    Scientists tell how Earth survived a giant solar flare back in 2012
    Space
  • Comic-Con
    What's going on at Comic-Con? Get all the latest updates here
    Comic-Con