The Super Bowl has been accused of censoring a company who purchased advertising time during this year's big game. According to The Huffington Post on Feb. 4, the SodaStream ad for Super Bowl XLVII was rejected because it was deemed to insult two of the game's biggest advertisers.
In the commercial (click here to see the SodaStream ad), a Coca Cola and Pepsi truck pull up to a store to deliver their product. The music starts a comical beat and the two delivery men start to rush to get their dollies loaded and begin a race to the storefront while the manager watches on. When they almost reach the store, the Coca Cola and Pepsi bottle start exploding.
The viewer then sees that this is an ad for SodaStream, a machine that allows a person to make their own soda drink, without the waste of cans or bottles.
According to AdAge, the SodaStream Ad was banned for directly challenging two of the biggest advertiser for the Super Bowl. While CBS declined comment on the allegations, a SodaStream spokesman did.
"Because SodaStream is a direct competitor of the Big Soda brands that tend to be ubiquitous during the Super Bowl, the rejection of one of the company's proposed ads, which takes aim at Big Soda, is perhaps not surprising," the spokesman said.
However, the rejection had a ripple effect. The original advertisement has gone viral online and currently has over 3.9 million views since going live on Jan. 30.
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Shawn S. Lealos is a member of the Oklahoma Film Critics Circle, the professional film critics’ organization of Oklahoma. He is also working on a book about the Stephen King dollar babies called “Dollar Deal.” To read more of his writing, visit shawnlealos.net.