People are buzzing about all of the Super Bowl XLVII ads, but there's one that didn't air as intended that is making its mark on Monday. The SodaStream ad that aired Sunday night was a toned-down version of what the company originally intended, and on Feb. 3 the New York Daily News shared the details.
Fans watched the 2013 Super Bowl SodaStream ad Sunday showing two beverage delivery men racing one another to get their product into the store. As they reach the doors, the bottles all start to explode, and the commercial shows the SodaStream product as it mentions how many plastic bottles it keeps from flooding the planet.
The original version of the ad was apparently too much for CBS, however. This wasn't because of anything racy, though. It seems it is because both PepsiCo and Coca-Cola are major Super Bowl sponsors, and the first ad incorporated both companies by name. The version that aired Sunday night took the names out of the mix. It was apparently enough of a change that CBS then went ahead and approved the ad with the modifications.
It seems the SodaStream ad is still accomplishing plenty for the company, as the original version online is racking up the views. It already has nearly 4 million views, and it has only been online for a few days. Do you think it was fair for CBS to boycott the original SodaStream ad version showing the Pepsi and Coca-Cola names and logos?