After the acquisition of the Croatian Social Media advertising company, Socialbrando, by Socialbakers both are working to reveal a new advertising system. The details explained in a recent blog post today are essentially new advertising tool that will complement the analytics in the social media arena for this new ad product.
The strategy is to combine the platforms from both companies. They will utilize the analytics, provide new tools, which have yet to be specified. This sounds like they're going to attempt to accurately measure the audience behavior in the social space around products or services, which is still an area in development for the industry.
Socialbakers asserted the expansion for their social media analytics product-by working in conjunction with the advertising agency-could be the first of its kind. The tools generated will help understand with greater insight what customers like and want, according to Socialbakers blog.
The approach on social media networking websites is to create a meaningful dialogue between the company and the customer. Its not a sales pitch that will make a product or service better, but how to use an specific example that is organic, represents a client having a satisfactory experience.
Customers can expect great insights for this product launch and the details are about it are the following:
- Analytics and intelligence about your advertisements on Facebook
- Benchmarking of your ads against industry standards
- Better understanding of your fan base structure (company will be presenting a separate thorough post about this section the next few days)
- Advert management which will over time fully integrate with our state of the art analytics
The CEO for Socialbakers explained a month ago what opportunities would come for advertising on social media websites.
“Measuring the true impact of social media advertising is still in early stages. Socialbakers, with its robust platform and its state of the art social media insights, will offer a unique product, which will not only measure the impact of social media ads, but also help find the right audience demographic. Marketers will, for example, be able to see which target audience is being reached by their competition,” said CEO Jan Rezab.
The company provided two screenshots of the Socialbakers ad product. Its still in development and not in the final stages. Check out the screenshots for more insight, expect a useful product for companies wanting to measure an audience with greater accuracy in these new revolutionary platforms.