Servicing the customer means evolving and looking at new ways to communicate and connect with the customer, in addition to providing a great product or service experience. Social media is now allowing the salesperson to meet the customer on the customer's terms and provide them with an even greater understanding of the product and services that they are showing interest in. As a result, Hartford and the surrounding Connecticut area businesses should look at this present time, as the era of social selling.
The internet has become the source for exchanging information, and with this, the primary delivery mechanism for dispensing advice. Customers don't need to call someone to get useful ideas, the internet makes all of the information available fast and quick.
'Social selling therefore, is simply the process of helping social buyers become customers. Getting customers to know, like and trust us. In order to do this, sales people need to learn new ways to reach prospects through their own social networks, to create and share valuable content', notes b2bmarketinginsider.com
They also state that, social selling is an aspect of what can be called Social Business. Social Businesses are transforming their view of the world and their entire operation from an inward focus to a customer focus.
When asked by Brian Haines, of about.com, how does a follow, a like or a connection translate into commissionable sales and customer service, author Kevin Knebl, of The Social Media Sales Revolution, says 'All things being equal, people do business with and refer business to those people they know, like, and trust. Social Media has opened up avenues to develop a "know, like, trust" relationship with customers and referral sources in a very simple non-intrusive, non-spammy, non-salesy ways. The salesperson who understands and uses these tools will sell more than those who don't.'
The sales person of the social selling era will not be a solicitor, but a value producer. The focus now being namely, good, useful information. So a social salesperson will need to provide it on a consistent basis. As a result, customers, your customers, and their time and dollars will be pursuing you.
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