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Social Networking your way into a party

            Peaches_g tweeted "Spinning spice girls with @nikko." I can hear it from the speaker next to me because I was on my Iphone and I was there. And by Peaches_g, I meant Peaches Geldof, the British socialite, DJ and daughter of famed british rocker and Boomtown Rats frontman, Bob Geldof. This was the party of the century- laser tag, open bar, film industry professionals and celebrities all crowded together in an abandoned warehouse decorated with giant "nerd" signs and red carpets. I was a million miles away from home, out of the country and had more friends around me than ever. Elsewhere in foursquare, Darrin dropped a line about getting tickets to watch a human chess set on the other side of town and off I went.
          Finding parties and sweepstakes on social networking sites are becoming more and more common and is a great way to network and find invitations to upcoming events around your local city. While you may not truly be best friends with a promotion company, or celebrity or internet sensation, social networking with them is 1 degree of separation closer to new trends and events. While many parties are closed to the public, twitter offers opportunities for promotion companies to offer incentives, prizes and invitations to those willing to “follow” them. @LibertyGroup offered 3 sets of tickets to each of the Toronto Film Festival afterparties, notoriously difficult to receive invitations to and even more difficult to attend. @VitaminWater offered another 3 sets of tickets to their VIP event that ended up hosting the likes of Will Ferrell and Nicole Kidman. Number of people who tweeted back for an entry: less than 10.

Promotions also extend to foursquare, where companies offer prizes in exchange for going to various locales around the city. John Legend hid his CD around Chicago where someone found it after 4 hours in a downtown hot dog stand. Additionally, foursquare is a great way to find out where the best parties are located as your friends check in around town or your distant twitter friend checks in at an event you did not know of. It also never hurts to ask for an invitation or ask for your twitter kin to open the door for you once you’re there. Most parties that are closed to the public are at least open to family and friends of invitees. Maybe they had an extra invitation or maybe they want to connect as well. Social media is the key to event networking and finding out about additional opportunities.

                I just checked in on foursquare at the Drake Hotel after finding out from twitter that indie rock band, Tokyo Police Club will play an impromptu show there. My Canadian twitter meetup, Darrin is running late and hasn’t checked in yet but someone else has checked in around me. In a sea of people, I wonder who it is… In the past week, I’ve gotten extra invitations for everything from movies to parties to swag bags that will inevitably be wasted on one person…hopefully, someone out there is following me as well.


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