Quite a bit has happened and changed over the past month or so in the world of social media. This article will address updates related specifically to Facebook. The changes I'll address are the kinds of changes that for the most part effect businesses and websites in general and not so much with the average user.
See which page admin posts and comments
For starters, by the end of February, Facebook will allow Admins of Facebook pages (business pages) to be able to see the names of the Admins who have posted to the page too. In their own words;
Starting Feb. 20, the names of admins will show next to their posts and comments. This will be visible to anyone with an admin role on your page.
The actual story is here. The change won't apply to posts prior to February 20, 2014.
Is this a good idea? Absolutely. If the page you manage has multiple admins, this new feature will help you identify who posts and comments on what and all admins will be accountable for their actions. You can't go wrong, unless you're an admin who likes to get a little saucy with the fans.
Facebook adds Pages to Watch module
Not all pages have this feature yet, but eventually they will. What this feature does is allow Page Admins to view basic insights into competitor pages. The basic insights encompass the number of Likes the pages you're watching has received over a period of time. Admins will also receive occasional information into how to stay competitive.
Along with the Pages to Watch module, Facebook also released an add-on to the feature. This feature is named "New Post to Watch" and basically notifies you that, on a page you've been watching, a post has been getting a lot of attention.
This type of information can be quite useful especially when determining what type of shared content users like to engage with. It can also give you tons of ideas on ways of promoting your content/company, i.e. if your competitor posted a funky video about their services, you can try emulate their success and do the same.
Text post vs image posts for Pages
In late January, Facebook tweaked it's system to downgrade test posts and better promote posts that are sharing other types of content. They claim from their studies that posts from Pages and friends differ greatly and that textual posts from your friend on your news feed engage users much more. Here's Facebook's exact words;
...the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types. This will help us show people more content they want to see. Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.
Read the full story covered by Matt McGee at MarketingLand.com here.
Moz announces beginners guide to social media
Moz (formerly known as SEO Moz) put together and published a comprehensive guide to social media for beginners see here: http://moz.com/blog/announcing-beginners-guide-to-social-media. For those who are new to social media and would appreciate excellent help in learning the ins and outs of social media from the experts, this guide is for you.
Stay tuned as I'll be posting more information relative to social media in the near future because as we all know, when it comes to the web, SEO and social media, things are always changing.