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Social media tips for undiscovered artists

Social media offers an opportunity to build a brand and develop a following. For undiscovered artists, this provides a competitive advantage that newbies to the music industry didn't have years ago.

Knowing how to use social media in the right way makes a big difference. Here are five tips for developing your social media profile:

  • Figure out what will work for you. There are a ton of social networks. Facebook, Twitter, Pinterest, Instagram, You Tube, Vine… you name it, there is something for it. Not all of these will benefit you as an artist. Think about the channels that you already use and where you have engagement. From there, you can determine where you need to be. Quality is much better than quantity.
  • Make sure you are consistent. Social media offers the most benefits when you update it on a regular basis. This can be difficult, especially when life gets in the way. Many people schedule tweets as it offers an opportunity to get out there on a regular basis.
  • Engage with your followers. Having social media profiles only offers benefits when you are engaging with your fans and followers. Respond to tweets, answer questions and start conversations with those that you follow. It will help you develop relationships while giving your fans something to remember about you.
  • Be your true self. Social media only works if you are authentic. People can see through someone who is faking it to make it. Take this to heart and make sure you are being real. In addition, transfer this personality across all of your networks so people always know what to expect – it's a good thing.
  • Get personal. A lot of people who use social media for business purposes are scared to get personal. Adding a personal touch to your profile makes you seem more like a person – which will make it easier for others to relate to you. Of course, you can gauge how personal you want to get – but adding a photo of you with your pet or talking about a favorite movie adds points to social media success.

William James is the CEO and founder of Already Entertainment, a music production and talent management company. He has been part of the music industry for most of his life, both as an artist and now as a gatekeeper of music. For more information about William or Already Entertainment, please visit

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