Super Bowl commercials are so important to companies that companies don't wait until the game to pimp their wares. On Sunday, Audi announced the winner of its “Choose Your Own” commercial promotion, which ran from Thursday until Sunday.
The nominees for Audi's Super Bowl ad all had a prom theme. The losers were titled "Tradition" and "Buddies." The winner is named "Worth It."
The premise of all the ads is simple: An unpopular student has no date to the prom. Still, he's going to go. While his mom tries to pump him up, saying "Nowadays a lot of people go by themselves," his very young sister says, "No, they don't."
However, Dad throws him a bone, and the keys to his Audi S6, as well. Once Dad does, everything changes.
All three ads start is the same, but each features a different ending. They all have the same general message, though: The S6 is a game-changer.
We won't give away the endings to the "losers," but in the winner, once the student gets into the S6, he drives up beside a limo, only to see an obviously prom-bound girl yell "Prom!" at him. He then parks in the principal's reserved spot, heads into the prom and promptly kisses the prom queen.
We then get to see the prom king, who isn't very happy. We also get to see if things were "worth it," as the ad asks.
Our hero ends up with the girl and a black eye.
Audi's Super Bowl ad is embedded. Due to embedding limitations, all three ads, including the two runners-up, can be found here.