Here is a quick roundup of some of the latest happenings in the social media world.
Inside Facebook reports that Facebook users cannot unlike pages after they have hidden them in the new News Feed.
When it comes to Business Pages, the new fans notification section at the top of the admin panel has been replaced with organic and paid metrics.
A new study released on Tuesday by the University of Cambridge reveals that the things you like on Facebook could give your identity away. Conducted with more than 58,000 U.S.-based participants, the research focused on data publicly available to determine information such as sexual orientation, political affiliation, ethnicity, and personality traits:
“Models proved 88% accurate for determining male sexuality, 95% accurate distinguishing African-American from Caucasian American and 85% accurate differentiating Republican from Democrat. Christians and Muslims were correctly classified in 82% of cases, and good prediction accuracy was achieved for relationship status and substance abuse – between 65 and 73%,” says the press release announcing the study.
Finally, hashtags could make their debut on Facebook very soon.
This week, Google updated the design of the Gmail mobile web and Gmail Offline.
Gmail users can now add calendar events (.ics format) attached to emails directly into their Google Calendar. Each created event also links back to the original message.
Do you know that you have the ability to adjust the frequency of content you see in the Home stream of the Google+ Communities to which you belong or that you manage? The new feature is located in the “Actions” menu, right under the “Report abuse” tab.
Google also announced the launch of Think Insights on Thursday. Focused on marketers, the new site provides tips and advice on digital marketing and branding through research, industry-leading case studies and interviews with innovators and experts.
The new Triberr is here. Bloggers now have the ability to customize their profile and tribe banners and categorize their tribes. Tribe applications have been replaced with follower promote requests, and changes to blog assignments can only be implemented once a month.
For a complete list of the new features, you can read the announcement here.
Twitter unveiled its new Ads center on Wednesday. The service now provides better campaign analytics, with full engagement reports on Promoted Tweets and earned media, and more granular breakdown:
“This visibility helps advertisers manage and optimize existing campaigns more effectively,” says Twitter’s product manager for revenue, Christopher Golda, on the Advertising Blog. “For example, if a brand sees strong engagement on a specific device type, they can target just that device or make edits to other campaigns to maximize performance directly from their analytics dashboard.”
This week, Twitter also released a new app. Twitter for Windows 8 includes regular and new features, such as Snap view, which allows people to Tweet while using other apps, landscape view for photos, and Live Tiles and notifications.
Worried about Google Reader shutting down? If you have a WordPress.com blog, you can use the WordPress.com Reader to import your subscriptions:
“[I]t’s responsive to fit any size screen, you can like and reblog WordPress.com content without leaving the news stream, and if you run out of new posts to read, you can discover new content in the Recommended Blogs section,” says Christopher Finke on the WordPress.com Blog.
This week, the company also unveiled its redesigned tutorial page, Learn.WordPress.com.
More social media news
Digg is building an RSS feed reader to replace Google Reader.
Dropbox acquired new email app Mailbox on Friday.
The Ning team unveiled version 3.0 of its platform on Monday. The revamped social media site comes with several new features, like customizable options and responsive design, a new social channel and publishing tools, as well as integration with the Disqus / Facebook commenting system.
Paper.li released several new features on Friday. These include Google AdSense for papers uing custom domain names, social sharing with Buffer, and email sharing.
Quora introduced its new blog this week. Quora Spotlight will feature curated Quora collections, guest contributions, as well as trending questions, answers, and posts.
Scoop.it announced on Tuesday that users could send curated newsletters to their MailChimp subscribers. To access this new option, click “Manage” at the top of your topic and “Create a Newsletter” in the drop-down menu.
Storylane released a tool letting you export your stories to Facebook.
Vimeo now has a Video on Demand service for pro members. For more information, click here.