Many marketers are expressing their frustration and disapproval of Facebook now limiting the reach of posts to their followers. Business pages are not getting talked about as much as they did around this time last year. Facebook continues to be a major player in online marketing and it isn’t very wise to abandon the use of the social media giant for business. However, because there hasn’t been the same response and feedback from Facebook for many businesses of any size, it has raised a question. What is the best social media site to focus on for business marketing?
Many people are speculating as to which social media website is king. Is Facebook still at the top of the list? Has Twitter taken over? Maybe Google Plus has finally taken the lead. Truthfully, every marketer should understand that every niche is different and as a result each niche will get different results on either social media platform. For example, a chef could get more out of their Pinterest page then they would from their Google Plus page. In order to know which is best for your business, pay attention to your analytics and understand your target market.
When you make your social media profile, look around the site. See who is on it and introduce yourself. You can join a group or a community. Once you join the group of your choice, look at some of the open discussions and give some of your input. Share your personal insight as it will be greatly appreciated by the rest of the community members. If you have any questions of your own, don’t be shy--ask the question and start a new discussion.
Being an active member of a social media group is a great way to get your brand out there. Your community members will know who you are and they will know what you do. It never hurts to educate with your posts. Whatever you do, please refrain from throwing advertisements of your services to your community. You want your community to like you, remember? You’ll start to notice that group members will begin to follow your page and even respond to your posts. Soon enough, not only will you gain followers that are part of the same group as you, but you will also see followers that are interested in what you say and what you have to offer. After several posts throughout the month, you should be able to get a feel of your audience and your analytics should tell you what kind of posts are getting you the most views, responses and benefits.
You won’t get the same amount of love from every social media website that you join. You might even be surprised by which site gives you the most benefit. Remember this will change for each niche and every business. So the next time you hear that one website is better than the rest when it comes to social media marketing for business, know that it all depends on what business your in and who does the marketing.