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Social media marketing is worth the effort

Social media marketing is worth the effort.
Social media marketing is worth the effort.
Photo by Peter Macdiarmid/Getty Images

Social media marketing is more than just a fad. Today it is a major marketing channel unto itself. Many companies from the Fortune 500 on down to small businesses worldwide now have dedicated social media resources. According to Forbes on August 11, 2014, the big opportunity is to use social to increase sales.

Some key takeaways include higher conversion rates, increased inbound traffic and better search engine rankings. Companies spend millions of dollars ion any one of of these to increase sales. With social media marketing, you get all three and more.

It is vital that you find a key social media marketing resource for your business today.

What do you think about social media marketing? Please drop in your comments below.