The Austin Area Art Center has undergone a major shift in the last year going to an all volunteer run organization. Yet that has not stopped them from embracing new marketing methods. What lies ahead for them in the realms of Social Media Marketing?
The Austin Area Art Center has, like many organizations, inducted new members on their board. David Albino, co owner of Chimera Studios, Dustin DeBoer, owner of Solid Rock Photography and photo journalist for the Austin Area Arts Examiner, and Phil Masse, retired IBM and Riverland Community college employee and lifetime photographer, have all joined the art center board. With two new board members having a business background, the art center is undergoing a complete business and marketing development plan. Through it, the board will be seeking member input various means--emails, Facebook, members meetings, surveys, volunteering for various committees and more. There are many ways to be involved if you would like to be involved.
The Austin Area Art Center now has a very active Facebook Fan Page keeping their fans informed about events, times they are test driving to see if they ought to adjust our hours of operation, tips, class updates and links to various related art institutions and events throughout Minnesota. If you are on Facebook, please like them to stay informed!
Facebook is just the start of what the Austin Area Art Center is doing, however. They are also on Twitter! There on Twitter, they are networking with other arts organizations, Walker Arts Institute, MNArtists, Lanesboro Art Gallery, and more. They encourage you to follow them there to stay informed about the bigger arts community throughout southeastern Minnesota and beyond.
Those are the two big names in the social media world to be on. The Art Center did not stop there though! Additionally, they are on Fine Art America and MN Artists.org. Both have with a profile, events, press releases, and galleries that are under construction. On Fine Art America, potentially, they can sell their product to a much bigger audience then they can reach physically. On Fine Art America, they even have a group in which they can run contests to attract other area artist to join them. And then there is the Austin Area Arts Examiner articles as well! All in the name of getting word out about the center!
While these are all works in progress, they have a good start! Now to just keep them moving forward with volunteer help! Be involved in the Austin Area Art Center in various ways! If you wish to do that, let the Board now by either emailing them at email@example.com or calling them at 507-433-8451.